Says Who?.
...about marketing
The POWER of ONE to ONE......Ian Kennedy and Bryce Courtney
Ian Kennedy is a pioneer of Direct Marketing in Australia and regarded as a World Leader in the field of Direct Marketing. He is CEO of Bond International....the largest Direct Mail company in Australia.
Bryce Courtney South African born, but now living in Australia, he has a lifetime of experience in Advertising and is the best selling author of 'The Power Of One' and other novels.
" Research shows quite clearly that customers are less price sensitive towards a company to whom they feel loyal..."
" if you get a customer or user to complete a second-time transaction, they are
ten times more likely to convert to a third"
" research shows that people leaving home to shop are five times as likely to visit their PLC (Private Label Card e.g.WinWinCTN ) store than some other outlet selling the same type of merchandise"
" more and more we are begining to understand how to use the power, the awesome power, of one to one marketing relationships"
" your own customer's recommendation of your services to someone else is the biggest untapped source of business any direct marketer can possibly have"
" the theory of 'share of mind' suggests that the more people know about your product, the more sales you are likely to make"
" the sad fact is that most of us take our existing customers for granted..."
" ...the 1990 Harvard Business review ...proposed that profits would increase by up to 75% by merely retaining 5% more of a company's existing customers"
"..the lifetime value of a customer is....the very foundation of any serious business"
"...It is as well to remember that existing customers are, on average, five times more profitable than prospective customers"
The Anatomy of Buzz - Creating Word of Mouth Marketing
Emanuel Rosen:
"The trick, for companies, argues Rosen, is to tap into the web of networks - social or otherwise - that connect consumers......advertising in a way that stimulates 'word of mouth' "tell a friend" promotions..."
Donald TRUMP .....on the Dave Letterman Show...
Dave Letterman asked Donald Trump what he would do if he had to start over from scratch.
Without hesitation Trump said he would find a good Network Marketing Company and get to work.
The audience started to hoot and boo him.
Trump looked out at the audience and dead-panned his response:
"That.......IS... why... I.... am sitting up here, and you all ...are sitting down there"
It takes balls to stand out from the crowd ! Christopher Columbus discovered that too.
The POPCORN REPORT Faith Popcorn, CEO BrainReserve:
Maybe you'll chuckle at a name which suggests that should be watching a hilarious movie, but Ms Popcorn happens to consult to a client list, of more than SIXTY top US and Intenational companies, on emerging trends ...and how you can profit from them.. Just have Faith!
Targeting Your LIfe: The Future of Your Company...Your World...Your Life.
"...If there is one urgent business lesson marketers will have to learn in this decade...it will be finding new ways to reach the hyper cocooned consumer. To respond, marketers and retailers must shift the focus away from traditional means of access to the consumer...both phsically and emotionally...and into the cocoon. Don't expect consumers to come to you anymore. You'll have to reach them in the cocoon itself!..."
Go where you, as a Merchant, and your customers are members of a purpose related community..one where everyone can earn Passive Income... Join WinWinCTN!
" life will be easier for the consumer when marketers work together more efficiently to penetrate the cocoon. Cross-marketing can be a huge business..."
" You can penetrate the cocoon with personalised service. The more you are willing to help the consumer, the more accessible she'll be..."
" ASK NOT WHAT YOUR CONSUMER CAN DO FOR YOU, but What YOU Can Do for Your Consumer "
JOIN WWCTN and give them ...................Integrity, Reliability, Excellent Service, Fair Price
For perhaps the best discussion on Network Marketing as a business platform we suggest that you explore the following websites.
Mr Tim Sales....
'street smart' millionaire and network marketer
'street smart' millionaire and network marketer
Dr. Charles King...
Professor of Marketing at Illinois University.
Professor of Marketing at Illinois University.
Here are a few gems from a book well worth noting....
WinWinCommunity.com
